Loomly

Technology

We worked collaboratively with the folks at Loomly to re-imagine their identity, brand language and enterprise-grade web experience.

Web design and development • Market strategy and insight

The Challenge

Loomly had built a reputation as a go-to marketing technology platform, but its brand and website weren’t keeping pace with its evolution. The site felt fragmented, the branding lacked personality, and the user experience wasn’t optimized for growth. With increasing competition in the SaaS space, Loomly needed a digital presence that not only reflected its leadership but actively attracted and converted new users.

Tactics

Brand & Visual Design
Brand Collateral
Content Strategy
Hubspot CMS
Web & App Design
UX/UI Design
Creative Direction

The Approach

Matic Digital partnered with Loomly to reimagine its brand identity and create a modern, performance-driven website. The focus was on a seamless, high-performance experience that connected with users and amplified Loomly’s unique value proposition. We refreshed the brand’s visual identity, developed a cohesive messaging framework, and implemented a scalable CMS solution with HubSpot to ensure future adaptability.

The Solutions

A More Distinctive, Cohesive Brand Identity

We introduced a refreshed logo, dynamic color palette, and refined typography to establish a bold, contemporary brand presence.

Stronger SEO & Discoverability

Content and site structure were optimized to enhance organic traffic and search rankings, ensuring Loomly remained competitive in the crowded SaaS market.

Frictionless User Experience

A streamlined interface and intuitive site navigation made it easier than ever for users to explore offerings and convert.

Scalability for the Future

Built on HubSpot’s CMS, the new platform is designed to grow with Loomly’s evolving business needs, allowing for seamless content management and updates.

The Outcomes

Enhanced Brand Presence – A refreshed identity that solidifies Loomly’s standing as a leader in marketing technology.
Improved SEO & Traffic Growth – Increased organic visibility and discoverability, driving higher engagement.
Seamless User Experience – A streamlined interface that fosters engagement and drives conversions.
Long-Term Scalability – A CMS-powered website built for adaptability and future expansion.

By modernizing its brand and digital experience, Loomly now has the tools to connect more deeply with its audience, expand its market influence, and reinforce its leadership in the marketing technology space.

Client

Loomly

Industry

Technology

Tactics

Brand & Visual Design

Brand Collateral

Content Strategy

Hubspot CMS

Web & App Design

UX/UI Design

Creative Direction

Timeline

2025