Evolving from an academic tool to an enterprise-grade platform

Pluto Bio needed a brand and messaging platform that clearly communicated its value to life sciences researchers while simplifying complex workflows. The goal was rebrand, improve usability, and deliver a seamless web experience that aligned with its innovative approach to bioinformatics.

Brand identity & messaging: Establishing enterprise credibility

We refined Pluto Bio’s brand to project enterprise-level credibility, creating a cohesive visual system, messaging framework, and marketing materials. From sales decks to trade show assets, every touchpoint reinforced Pluto Bio’s value for biotech and pharmaceutical partners.

Conversion-optimized web experience: clearer paths to action

We designed a streamlined web experience that clarified Pluto Bio’s value and guided users toward action. With strategic CTAs and intuitive navigation, we optimized the platform for engagement and conversion, making it easier for researchers and enterprise clients to connect.

A brand and platform built for enterprise growth

We created and developed an enterprise-ready brand and marketing experience, positioning Pluto Bio to attract and engage large pharmaceutical partners. Since launching the new brand in early 2024, Pluto Bio has seen a significant lift in exposure and engagement, reinforcing its credibility and expanding its reach in the biotech space.